Are Kickstarter Backers Important?
Many people have income they can dispose. In one year, some Americans have around $21,000 per year as discretionary income. Because the income is high expenditure also tends to go high but this time on things that they don’t need. Despite the fact that they save, they also spend quite a bit on fun things, movies and furniture.
No money is seen even for those who want to finance their kickstarter campaign. You may not full rights but there is the concern on why there is little activity by people.
Thoughts of it the idea is good enough, looking for any problem or whether the motivations are not good enough could all be issues you could be looking at.
Let us look at how your efforts can be fruitful.
The Pareto principle is a rule that is also known as the 80/20 rule by seasoned marketers who all aware about but don’t all put it into practice. The question above if it cannot be opened and if you are using broad strokes for marketing there is no wonder you don’t have backers. It is time to give your kickstarter promotion as a business. This is because it is always good to do market research for your business.
You can start by weighing interest and having a marketing pool perhaps you want to have the sales funnel way. It is however not a sales funnel because nothing is being sold but there are pointers that explain how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
You should have a landing page where a brief description should be given about your services or products. Establish from the potential backers if they are interested in backing you up the next time you will have a kickstarter campaign. Inform them that the only way to get the information is through email and confirm if it is all right with them.
Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.
A person who knows how to crowdfund with the latest inclinations, then already there should be a running facebook page known as kickstarter facebook group. The purpose of the group is to encourage would be backers to help you in the improvement of your product. If backers feel that their take is important in a campaign they are able to sell your products or services more.
You should change your attention to backers and not on the 80/20 rule, the sales funnel approach and the facebook group.